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BrightLine Solutions
Higher Logic "Official Partner" Logo. Engagement solutions for membership organizations.
Engage, Retain, and Grow

Community Assessment & Referral

Not sure if an online community platform is right for your association? BrightLine Solutions provides a no-cost, low-risk assessment of your engagement goals, member needs, and technical readiness. If the fit is strong, we’ll help you build a clear business case and connect you directly to Higher Logic.

Request

What we do

Start with an assessment

Launching or upgrading an online community is a big decision. Many associations struggle with stagnant engagement, noisy communications, or declining renewals, but not every solution is the right one. Our quick-fit assessment ensures:

  • You know whether an online community is the right strategic move.
  • You avoid costly missteps with the wrong platform.
  • You have a clear, compelling case for leadership and board approval.

What we deliver

  • Quick fit check: We review your goals, engagement challenges, and technology setup.
  • Business case support: If the fit is right, we prepare a concise business case to help you secure internal approval.
  • Direct Referral: With the initial sketch and the fit defined, we connect you with Higher Logic for next steps. You’ll have a trusted partner ready to implement.

Why Higher Logic?

Higher Logic is trusted by thousands of associations to power thriving online communities. If your assessment shows it’s a good fit, here’s what you can unlock:

  • Engagement tools that welcome, onboard, and re-engage members.
  • Sub-communities and groups tailored to member interests. 
  • Data-driven insights to measure and grow participation.
  • Secure and scalable features to support your long-term growth.
  • Integration with your AMS.
  • And much more...

Higher Logic Platform Features

Recruitment and Onboarding Tools

Recruitment and Onboarding Tools

Recruitment and Onboarding Tools

  • Automated Welcome Campaigns: Create personalized email campaigns that greet new members, guide them through onboarding steps, and introduce them to the community.
  • Dynamic Onboarding Journeys: Automate workflows to ensure new members are guided through initial activities, like completing profiles, joining relevant groups, and accessing starter content.
  • Profile Management: Enable members to easily set up and update their profiles with interests and preferences, making them feel immediately connected.

Centralized Community Hub

Recruitment and Onboarding Tools

Recruitment and Onboarding Tools

  • Community Manager Interface: Provide administrators with an intuitive dashboard to manage discussions, resources, and content.
  • Groups and Sub-Communities: Allow for the creation of targeted groups (e.g., committees, interest-based clusters) to foster interaction on specific topics.
  • Resource Library: Store and share documents, guides, and other materials in a searchable library for members.

Personalized Engagement

Recruitment and Onboarding Tools

Personalized Engagement

  • Automated Email Campaigns: Use advanced segmentation to send relevant messages and notifications based on member preferences and behavior.
  • Targeted Content Display: Highlight content specific to each user’s interests, such as upcoming events or group discussions relevant to their roles.
  • Engagement Scoring: Track engagement levels for each member and use these insights to personalize outreach strategies.

Data-Driven Insights

Content Monetization Opportunities

Personalized Engagement

  • Community Analytics: Access detailed metrics on engagement trends, popular content, and member activity.
  • Engagement Benchmarking: Compare your community’s performance against industry benchmarks to assess strengths and areas for improvement.
  • Surveys and Polls: Collect member feedback directly within the platform to shape future engagement strategies.

Event Management and Monetization

Content Monetization Opportunities

Content Monetization Opportunities

  • Event Calendar: Publish upcoming events and allow members to RSVP directly through the platform.
  • Event Registration and Ticketing: Manage registrations, collect payments, and provide virtual or hybrid event access seamlessly.
  • Webinar Integrations: Integrate with tools like Zoom or GoToWebinar to deliver live sessions directly within the community.

Content Monetization Opportunities

Content Monetization Opportunities

Content Monetization Opportunities

  • Premium Content Access: Create member-exclusive areas or offer paid content such as educational modules, videos, or eBooks.
  • E-Commerce Features: Sell digital or physical products directly through the platform, integrating with payment gateways.
  • Sponsorship Opportunities: Allow sponsors to post ads or sponsor specific pages, events, or content within the community.

Robust Integration Options

Scalable Platform for Growth

Scalable Platform for Growth

  • CRM Integration: Sync member data with popular CRM systems (e.g., Salesforce, NetForum) to centralize records and streamline updates.
  • Marketing Automation Integration: Connect with platforms like Marketo or HubSpot to ensure consistent outreach.
  • API Functionality: Use APIs to integrate additional third-party tools or custom solutions seamlessly.

Scalable Platform for Growth

Scalable Platform for Growth

Scalable Platform for Growth

  • Modular Features: Start with core features and add modules (e.g., advanced reporting, enhanced gamification) as your community grows.
  • Cloud-Based Architecture: Ensure performance remains stable regardless of community size.
  • Mobile-Responsive Design: Expand access to a growing mobile-first audience with a fully responsive platform.

Friendly Admin Console

Scalable Platform for Growth

Built-In Security and Privacy Compliance

  • Admin Dashboard: Centralize member management tasks with an intuitive backend interface.
  • Automation Rules: Set up workflows to automatically handle routine tasks like sending reminders, deactivating inactive users, or onboarding new members.
  • Permissions Management: Assign access levels to administrators, ensuring security and control over sensitive data or tasks.

Built-In Security and Privacy Compliance

Built-In Security and Privacy Compliance

Built-In Security and Privacy Compliance

  • Secure Authentication: Implement multi-factor authentication (MFA) and single sign-on (SSO) for enhanced security.
  • Privacy Settings: Comply with GDPR, CCPA, and other privacy regulations by enabling members to manage data preferences and consent.
  • Data Encryption: Protect member information with robust encryption for data in transit and at rest.

Increased Member Retention

Built-In Security and Privacy Compliance

Expert Guidance and Support

  • Engagement Triggers: Automatically re-engage inactive members with tailored campaigns encouraging them to return to the platform.
  • Gamification: Offer points, badges, and leaderboards to incentivize ongoing participation.
  • Member Journeys: Use predefined journeys to keep members involved throughout their lifecycle, from onboarding to long-term engagement.

Expert Guidance and Support

Built-In Security and Privacy Compliance

Expert Guidance and Support

  • Dedicated Account Manager: Receive personalized support from an account manager familiar with your goals.
  • Training and Resources: Access robust training sessions, webinars, and documentation to help your team master the platform.
  • 24/7 Support: Ensure any issues are resolved promptly with round-the-clock support channels.

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